Home Instead Senior Care

  • Membership: Full
  • Sector: Domiciliary Care
  • Contact: Imogen Clarke
  • Email: franchiseinfo@homeinstead.co.uk
  • Tel: 01925732466
  • Location: Unit 2, Acres View, Walnut Tree Business Centre, Walnut Tree Farm, Lower Stretton, Warrington, WA4 4PG

Home Instead

Company Overview

Home Instead Senior Care is an innovative business that’s been disrupting the home care market in the UK since 2005. It’s the pioneer of relationship-led care, a service delivered when clients want - by who they want.

It’s the world leader in providing non-medical care for older people in their own home. Operating in 14 countries and with over 190 franchises in the UK, the brand is well recognised. 

It’s No 1 in the Elite Franchise 100 ‘power list’, holds The Queen’s Award for Innovation and a Princess Royal Training Award.

Franchise Overview

There’s an ageing population which presents market opportunity for people who feel passionate about providing quality home care for seniors in our society. With people living longer and dementia statistics rising, the need for care that helps keep seniors in their own homes is more relevant than ever.

Home Instead holds a host of awards from the BFA and boasts the most Outstanding Ratings from the Care Quality Commission out of any homecare provider, with 34 to date.

Key Information

  • Network Size: Over 100 units
  • Franchise Type: Management
  • Typical Start-up Cost: £90,000-110,000
  • Minimum Personal Investment: £30,000 -36,000
  • Franchise Location: Office-based
  • Market: B2C

To understand exactly what is, and what is not, included in this financial information, click here (opens in a new window).


Home Instead’s training is unrivalled. With New Owner, 90 and 180-day development programmes, followed by ongoing support from the business development, marketing, care, quality, finance, IT and standards teams, a franchisee is always supported. There’s a 4:1 ratio of franchise offices to National Office employees, who are there to support owners throughout their business life cycle. Our franchisees support each other too, with strong peer collaboration.

Daily Life of a Franchisee

As a management franchise, no care experience is needed. The owner is responsible for business growth with a team of care professionals managing and delivering the quality care. Investing in a franchise is an opportunity to disrupt the care market, for owners to be their own boss and be in control over their working hours and work/life balance. Home Instead has previously won the BFA’s Gold Franchisor of the Year award.


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