Franchising my brand

As a franchisor, you will be building a brand with a reputation into which other people will want to buy – i.e. potential franchisees. You will, therefore, need a brand that is distinctive and appropriate for all the geographic areas where you will want to establish and operate franchises.

It will be your responsibility – and your obligation to franchisees paying for the benefit of using your brand – to protect it against abuse by outsiders and by ex-franchisees. You will, therefore, need specialised advice on protecting your trade and service marks.

British Franchise Association accredited franchise lawyers have the necessary experience and expertise.



Transforming the future of business through franchising

Join us on social media